Clik here to view.
Predicting the Future of Media and Entertainment
View a high resolution version of this graphic Visualizing the Future of Media and Entertainment View the high resolution version of today’s graphic by clicking here. Over your lifetime, the...
View ArticleClik here to view.
12 Brand Archetypes That Marketers Use to Get Your Attention
Every day, we get bombarded with over 5,000 ads or brand messages vying to capture our attention. Most of them get deflected by our unconscious minds and hold little relevance or appeal to our daily...
View ArticleClik here to view.
The World’s 100 Most Valuable Brands in 2018
The World’s 100 Most Valuable Brands in 2018 According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion. While that singular number is impressive, the...
View ArticleClik here to view.
How to Craft a Winning Value Proposition
The business landscape is perpetually shifting, but the basic fundamentals of business rarely change. Whether your company is a scrappy startup or an international juggernaut, it needs to find a way to...
View ArticleClik here to view.
What Does Google Know About You?
Data is what fuels the information economy. And while there are many varieties of data clogging up the internet’s bandwidth, there is one specific type of data that is known to be particularly...
View ArticleClik here to view.
Visualizing the Social Media Universe in 2018
View a high resolution version of this graphic The Social Media Universe: 2018 View the high resolution version of today’s graphic by clicking here. Billions of people around the world grew up during...
View ArticleClik here to view.
How Tech is Changing How Healthcare Must Communicate With Patients
How Health Companies Must Communicate With Patients From consumer-focused apps to groundbreaking 3d printing techniques, the healthcare industry is constantly in the process of being revolutionized by...
View ArticleClik here to view.
The Future of Customer Rewards: Card Linked Offers
Every customer likes receiving a discount at the till. Not surprisingly, businesses like customer rewards programs as well – they can be a way to drive loyalty, get repeat business, and ultimately...
View ArticleClik here to view.
The World’s Most Valuable Bank Brands
Visualizing The World’s Most Valuable Bank Brands When most people think about brands, they often picture iconic consumer marks like Coca-Cola or Apple. But in the realm of financial services, the...
View ArticleClik here to view.
Meet Generation Z: The Newest Member to the Workforce
Every generation approaches the workplace differently. While talk over the last decade has largely focused on understanding the work habits and attitudes of Millennials, it’s already time for a new...
View ArticleClik here to view.
Animation: The Top 15 Global Brands (2000-2018)
Animation: The Top 15 Global Brands (2000-2018) Time travel back to the early-2000s, and a list of the world’s most respected brands might be surprising. Tobacco company Marlboro is still one of the...
View ArticleClik here to view.
How the Tech Giants Make Their Billions
How the Tech Giants Make Their Billions At a glance, it may seem like the world’s biggest technology companies have a lot in common. For starters, all five of the Big Tech companies (Amazon, Apple,...
View ArticleClik here to view.
This Giant List of 100+ Marketing Stats Reveals What Actually Works
In just the last decade, the marketing world has been dramatically transformed. Spending on digital media surpassed television ads in 2017, and now global digital spend is anticipated to top $333...
View ArticleClik here to view.
The World’s 100 Most Valuable Brands in 2019
The World’s 100 Most Valuable Brands in 2019 Brand equity can be a challenging thing to build. Even with access to deep pockets and an innovative product, it can take decades of grit to scrape your...
View ArticleClik here to view.
Ranked: The 10 Organizations With the Best (and Worst) Reputations
There is no shortcut to gaining a bulletproof reputation. To get there, businesses not only need to think long term, but they also need to do what is considered “right” in every possible situation....
View ArticleClik here to view.
How the eSports Industry Fares Against Traditional Sports
How the eSports Industry Fares Against Traditional Sports In just a decade, electronic sports (eSports) has evolved from an underground culture into a mainstream industry worth billions of dollars...
View ArticleClik here to view.
Who Owns Your Favorite News Media Outlet?
Who Owns Your Favorite News Media Outlet? It’s no secret that news media is a tough industry. For various reasons — from tech disruption to changing media consumption habits — the U.S. has seen a net...
View ArticleClik here to view.
Animation: How Tech is Eating the Brand World
How Technology is Eating the Brand World Building a brand with an imperishable competitive edge can be difficult. Technology companies however, are redefining what that edge means. By hastily...
View ArticleClik here to view.
Ranked: The Most Valuable Brands in the World
Ranking The World’s Most Valuable Brands Due to its intangible nature, the power of a brand can be difficult to translate to a balance sheet. That said, a brand that truly connects with consumers and...
View ArticleClik here to view.
The Most Loved Brands, by Generation
The Most Beloved Brands, by Generation When it comes to buying into brands, consumers are spoiled for choice. The vast amount of options available makes it increasingly difficult for brands to build...
View Article