The COVID-19 Impact on Advertising Spend
The COVID-19 Impact on Advertising Spend Before the COVID-19 outbreak, global advertising investment was estimated to grow at a 7.1% clip in 2020. Now, it is estimated to see a brutal contraction of...
View Article29 Psychological Tricks To Make You Buy More
29 Psychological Tricks To Make You Buy More Ever suffered from buyer’s remorse? You’re not alone. According to a recent survey, only 5% of people have never felt guilty about buying something. That...
View ArticleHow Total Spend by U.S. Advertisers Has Changed, Over 20 Years
Total Spend by U.S. Advertisers, Over 20 Years With an advertising economy worth $239 billion in 2019, it’s safe to say that the U.S. is home to some of the biggest advertising spenders on the planet....
View ArticleVisualizing the Evolution of Global Advertising Spend (1980-2020)
The Evolution of Global Advertising Spend (1980-2020) Marketers may still “sell the sizzle” and not the steak, but shifts in the media landscape and consumer behavior mean that advertisers must...
View ArticlePandemic Proof: The Most Loved Brands of COVID-19
View the full-resolution version of this infographic Pandemic Proof: The Most Loved Brands of COVID-19 View the high-resolution of the infographic by clicking here. Since March of this year, the...
View ArticleThe Top 50 Most Valuable Global Brands
Visualizing the Top 50 Most Valuable Global Brands For many brands, it has been a devastating year to say the least. Over half of the most valuable global brands have experienced a decline in brand...
View ArticleHow Media Consumption Evolved Throughout COVID-19
View the full-resolution version of this infographic How Media Consumption Evolved Throughout COVID-19 View the full size version of this infographic by clicking here Media consumption spiked in the...
View ArticleRanked: The Reputation of 100 Major Brands in the U.S.
Can I share this graphic?Yes. Visualizations are free to share and post in their original form across the web—even for publishers. Please link back to this page and attribute Visual Capitalist. When...
View ArticleThe Evolution of Media: Visualizing a Data-Driven Future
Do you believe that Data > Opinion? There are only a few days left in backing the VC App. Learn more about the VC App In today’s highly-connected and instantaneous world, we have access to a massive...
View ArticleCharting Revenue: How The New York Times Makes Money
When it comes to quality and accessible content, whether it be entertainment or news, consumers are often willing to pay for it. Similar to the the precedent set by the music industry, many news...
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