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The Advertising Revolution: How Native Ads Have Changed the Game
The Advertising Revolution Sponsored by: Market One Media Group Many decades ago, the world was much simpler for advertisers. Buying a ½ page newspaper ad or a 30-second television spot reached...
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Calculating the Lifetime Value of a Customer
Calculating the Lifetime Value of a Customer What is one customer worth to a business, and what should a business be willing to pay to acquire the said customer? It all comes down to a concept called...
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The 100 Most Expensive Keywords on Google
The 100 Most Expensive Keywords on Google What do lawyers do with all of those legal fees that they generate? Apparently, they throw it at cost-per-click advertising on Google AdWords. According to...
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Timeline: The March to a Billion Users [Chart]
The March to a Billion Users How long did it take for each app to hit the 1B mark? The Chart of the Week is a weekly Visual Capitalist feature on Fridays. With approximately 3.3 billion people now...
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The Top 10 Millennial Brands [Charts]
The Top 10 Millennial Brands [Charts] Tech continues to ascend the ranks, displacing traditional retail brands The Chart of the Week is a weekly Visual Capitalist feature on Fridays. The market for...
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Brightest Millennials in Business: Here’s What They Think
Investors, advertisers, and business leaders around the world are still trying to understand millennials, the generational group that will shape commerce for the foreseeable future. In the past, that’s...
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The Snapchat Monetization Problem
There’s no doubt that messaging app Snapchat is on the brink of something huge. The user metrics continue to impress, and the app just recently passed Twitter with 150 million daily active users....
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The Psychology of Color in Business
The Psychology of Color in Business What do the colors in your company’s branding tell customers? Today’s infographic, by the Masters in Psychology Guide, is on the psychology of color in business. It...
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The Illusion of Choice in Consumer Brands
The Illusion of Choice in Consumer Brands Explore the full-size version of the above graphic in all its glory. If today’s infographic looks familiar, that’s because it originates from a...
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The Psychology Behind Logo and Color Choice
Some professionals scoff at the importance of branding in business. For many investors and analysts, this area of marketing seems fluffy and intangible, which makes it very hard to measure any...
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How the World’s Most Iconic Logos Evolve Over Time
For many of the world’s most iconic companies, the value of a brand is immeasurable. Companies like Apple or Mercedes-Benz work endlessly to forge identities that allow them to be instantly...
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Chart: The Slow Death of Traditional Media
The Slow Death of Traditional Media Desperation time as old guard clings to falling market share The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Bill Gates once famously said...
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The Times They Are A-Changin’
The Times They Are A-Changin’ The Numbers Behind the New York Times’ digital transition The Chart of the Week is a weekly Visual Capitalist feature on Fridays. For the most part, legacy print media...
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Google Makes Four Predictions About Black Friday Shoppers
Google Makes Four Predictions About Black Friday Shoppers Thanksgiving weekend is here, and it kickstarts a holiday shopping season in which consumers are expected to spend a hefty $655.8 billion. And...
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The Dominance of Google and Facebook in One Chart
The Dominance of Google and Facebook in One Chart For digital ads, everyone else is begging for scraps. The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Over the next couple...
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How Much Is Your Personal Data Worth?
In a world where big data reigns supreme, sources of highly detailed and granular information can be very valuable to companies. But what if that information is about you? The Price of Personal Data...
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How Google Tracks You – And What You Can Do About It
How Google Tracks You – And What You Can Do About It Ever get the feeling you’re being watched? It’s because you are – and for a rough proxy of this, use the browser extension Ghostery to see how many...
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This Map Shows the Most Valuable Brand for Each Country
This Map Shows the Most Valuable Brand for Each Country The world’s most valuable brand is owned by a company that you likely interact with every day. In fact, you may have even gotten to this web...
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Chart: The Fake News Problem
Chart: The Fake News Problem Peer opinion fills a void left by falling trust in mass media The Chart of the Week is a weekly Visual Capitalist feature on Fridays. There’s been no shortage of blame...
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Color in Branding: What Does it Say About Your Industry?
Color in Branding: What Does it Say About Your Industry? The use of color can be a powerful way to guide the associations consumers have about a brand, but how and why certain colors are used can...
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